Annual Conference Main

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2021 IAAE Conference Agenda*

*Subject to change

 July 25th

 Time  Event/Session   Location 
 3:00-5:00 p.m.  Registration    Gore Creek Terrace 
 5:00-6:30 p.m.   Welcome Reception on the Terrace  Gore Creek Terrace
 6:30 p.m.  Free Evening  

 July 26th

 Time   Event/Session   Location
 7:30-8:30 a.m.  Breakfast   Gore Pavilion
 8:30- 4:00pm  Registration  Zermatt Foyer
 8:30-10:00 a.m. Begin with the Member
  • A workshop understanding our members’ pain-points
  • Solutions we currently have to solve those problems:
    • Speakers Bureau
    • Catalyit / Tech solutions
    • Paul Buse- Market Summaries Reports

 Zermatt Ballroom

 10:00-10:30 a.m.



 10:30-11:45 a.m.

 Round Tables- Collaboration and Follow Up Discussions from the morning

 Zermatt Ballroom
 12:00- 1:30 p.m.  Lunch with Sponsor Introductions  Gore Pavilion
 1:30 - 4:00 p.m.  "My Favorite Things/Great Ideas Ignite" (theater style state showcase) 

What’s your super power? You’ll have 10 minutes to tell us a favorite thing you do whether it be ‘packing a suitcase’ to ‘a unique program in your association’ or ‘your favorite staff huddle ideas’.  Send us your topic and/or presentation idea when registering or to – you’ll only have 10 minutes so it’ll have to be concise (fun is fine too!).             
 Zermatt Ballroom
 5:30 p.m.  Reception & Dinner  Gore Pavilion

 July 27th

 Time   Event/Session   Location 
 7:30-8:30 a.m.  Breakfast  Gore Pavilion
 8:30-10:00 a.m.  Connecting with Your Hero!- Steve McKee

Join Steve McKee for a thought provoking and practical presentation on how to apply his Power Branding principles to the building of our Storybrands.  He’ll get us thinking about our “hero” (our constituents) and how to better understand their hopes, fears, challenges and struggles. Steve will demonstrate how we can use these insights to more effectively reach them via our branding, thus enhancing our own growth strategies. He will enlighten, encourage and empower us not only to do things differently, but to change the way we think about how to generate healthy, consistent growth.
 Zermatt Ballroom
 10:00-12:00 p.m.  Picture Scavenger Hunt
 12:00 p.m.  Free Afternoon/Evening- Grab a boxed lunch before heading out!

 Optional Activities- these activities are at the same time so you can only register for one:
  • Golf at Vail Golf Club
  • Whitewater Rafting
  • Group Hike
Vail offers a variety of other activities to do on your own such as the hotel spa, bike rentals, exploring vail village, and the list goes on!
Various Locations

 July 28th

 Time   Event/Session   Location 
 7:30-8:30 a.m.  Breakfast  Gore Pavilion
 8:30-9:45 a.m.

 IAAE Business Meeting (Closed Session)

  • Management Survey Results
 Zermatt Ballroom
 9:45-10:15 a.m.  Break  
 10:15-11:45 a.m. IIABA Panel  
  • IIABA Resources
    - Trusted Choice
    - Swiss Re
    - Big I Advantage
 Zermatt Ballroom
 12:00-1:00 p.m.  Lunch  Gore Pavilion
 1:00-4:30 p.m.  "Marketing Made Simple" Project & Teams- Workshop lead by Marit Peters (TX)
                   Attendees will be given Building a StoryBrand: Clarify Your Message So Customers Will Listen booky by Donald Miller and will take the "Why" assessment

This will be an interactive workshop where we’ll walk through and develop our story for start-ups, small, medium, large agencies, aggregators:
  • A Character (The Hero)
  • Has a Problem
  • And Meets a Guide
  • Who Gives Them a Plan
  • And Calls Them to Action
  • And Helps Them Avoid Failure
  • And Ends in a Success

People Want Your Brand to Participate in Their Transformation
We’ll wrap up with ideas for marketing to your diverse set of agents and share some great examples for folks to go back and take action immediately for your association.
 Zermatt Ballroom
 5:00-9:00 p.m.  IAAE Annual Banquet (reception and dinner)  Gore Pavilion

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